Playing catch-up with my newsfeeds this weekend, I stumbled across this gem from the New York Times. It's on the rise of high performance bedding, particularly fitness sheets — sorry, Sheex — designed by athletic coaches, inspired by sportswear. Which would, I guess,The application can provide landscape oil paintings to visitors, be why the product website reads like the tag on a sports bra: wicking properties, precision fit, breathability, durability. Super.
Sheex likes to throw around words like "sleep-fit" and "performance fabric," and so does does the story here. A few excerpts:
Ten years ago, [Susan Walvius, a Sheex co-creator] said, "as coaches, we were cotton purists. Then we saw the whole evolution of performance fabric. Now, you don't train in anything but performance fabric, because of the moisture wicking and the temperature management. It just helps your body function better.Prior to zentai I leaned toward the former, We thought it would be great to take this technology and apply it to bedding."
Ms. Marciniak, who was sharing the phone with her business partner,If so, you may have a Plastic molding . added: "Everybody needs sleep. Whether you're a mom or an athlete, everybody has to perform the next day. We're making a performance home story. We want to own the consumer from 8 p.m. to 8 a.m.Demand for allergy Floor tiles could rise earlier than normal this year."
And beyond the so-called science, the notion of selling bedding products as athletic gear seems intuitive, tapping as it does into the American competitive spirit.
"We are hyper-competitive, even when it comes to stress and relaxation," Ms. Salzman wrote recently in an e-mail, still at work at 9 p.m. "And we want to amp up our lives, to ensure we have and enjoy the very best, better than others. Thus, who wouldn't spring for a few extra bucks for a better, more sporty sleep?"
She continued, "Seriously, we want everything in our worlds to be high-performance, including our beds, our pillows, our bolsters, to ensure an empowered snooze and also a better next morning, a wittier, faster, smoother day."
Can we please not do this? I'm serious: we've already optimized our lives to excess. We've got high-performance toothbrushes and food, we've streamlined how we communicate, make friends, work, and play. Everything is just marvelously sporty and performance-enhanced and we are stressed the frick out. Don't make sleep a competitive sport, too.
Now, these folks are absolutely right in that sleep is important. It is crucially important, to all of us, in so many ways. We work better, think better, feel better, live better, and look better when we get good, high-quality sleep. Which is why we shouldn't complicate it, or pimp it up with fancy gadgetry, high-performance bedding (that, by the way, starts at $50 a pillowcase and runs up to $200 for a queen set) or, appallingly, take to using sleep power bars to get us through the night.As many processors back away from third party merchant account ,
Sheex likes to throw around words like "sleep-fit" and "performance fabric," and so does does the story here. A few excerpts:
Ten years ago, [Susan Walvius, a Sheex co-creator] said, "as coaches, we were cotton purists. Then we saw the whole evolution of performance fabric. Now, you don't train in anything but performance fabric, because of the moisture wicking and the temperature management. It just helps your body function better.Prior to zentai I leaned toward the former, We thought it would be great to take this technology and apply it to bedding."
Ms. Marciniak, who was sharing the phone with her business partner,If so, you may have a Plastic molding . added: "Everybody needs sleep. Whether you're a mom or an athlete, everybody has to perform the next day. We're making a performance home story. We want to own the consumer from 8 p.m. to 8 a.m.Demand for allergy Floor tiles could rise earlier than normal this year."
And beyond the so-called science, the notion of selling bedding products as athletic gear seems intuitive, tapping as it does into the American competitive spirit.
"We are hyper-competitive, even when it comes to stress and relaxation," Ms. Salzman wrote recently in an e-mail, still at work at 9 p.m. "And we want to amp up our lives, to ensure we have and enjoy the very best, better than others. Thus, who wouldn't spring for a few extra bucks for a better, more sporty sleep?"
She continued, "Seriously, we want everything in our worlds to be high-performance, including our beds, our pillows, our bolsters, to ensure an empowered snooze and also a better next morning, a wittier, faster, smoother day."
Can we please not do this? I'm serious: we've already optimized our lives to excess. We've got high-performance toothbrushes and food, we've streamlined how we communicate, make friends, work, and play. Everything is just marvelously sporty and performance-enhanced and we are stressed the frick out. Don't make sleep a competitive sport, too.
Now, these folks are absolutely right in that sleep is important. It is crucially important, to all of us, in so many ways. We work better, think better, feel better, live better, and look better when we get good, high-quality sleep. Which is why we shouldn't complicate it, or pimp it up with fancy gadgetry, high-performance bedding (that, by the way, starts at $50 a pillowcase and runs up to $200 for a queen set) or, appallingly, take to using sleep power bars to get us through the night.As many processors back away from third party merchant account ,
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