Meet Brad Keselowski

Brad Keselowski steps into the radio world's version of mission control: three computer screens, a microphone and an on-air mixing board that looked space age compared to the primitive dash of his Sprint Cup car.

Like he has since team owner Roger Penske gave him a full-time Cup ride in 2010,Learn how an embedded microprocessor in a smart card can authenticate your computer usage and data. the 28-year-old made the show his.

Other than a slight mishap with a mouse when he should have pushed the play button -- what's a few seconds of dead air? -- Keselowski was almost flawless introducing songs, reading station promos and keeping listeners informed on a winter storm that was engulfed the area.

He rambled off DJ terms such as "hitting the post" as naturally as he would "wedge adjustment."

Station executive Jack Daniel was so impressed that he stuck his head in the studio door 30 minutes in and said: "If you ever retire from that driving job you can do this."

Keselowski was so good that he got a new nickname: "Bradass."

Athletes often get opportunities most of us don't -- in this case to fulfill a "boyhood dream" -- because of their celebrity status. This one was born from a conversation Keselowski had with DZL last season when he repeatedly questioned the host's song selections.

DZL finally told him to win the Cup championship and "you can come and play whatever you want."

Not long after Keselowski captured the title in November and delivered the unforgettable "SportsCenter" "buzz" moment with his giant pilsner beer glass interview, the wheels for this day were put in motion.

WEND's Patrick Sills admittedly was skeptical. Athletes often underdeliver in his world of Metallica and Pearl Jam, arriving with a script to promote an agenda and never showing their true personality.

He hadn't heard much of Keselowski,I thought it would be fun to show you the inspiration behind the broken china-mosaics. who turned the NASCAR world upside down at the 2012 Daytona 500 when he tweeted from his car after Juan Pablo Montoya hit a jet dryer to stop the race.

Less than 10 minutes after Keselowski entered the building,Service Report a problem with a street light. particularly after the driver asked if he could say "'f--- you' on the radio," Sills knew this was going to be good.

"He nailed it," Sills said as he monitored social media feeds.

There were times, beginning with the selection of Kid Rock's "You Never Met A M----------- Quite Like Me" as his opening song,If we don't carry the bobblehead you want we can make a personalized bobbleheads for you! when Keselowski had station executives worried.

The Penske Racing driver addressed everything from "farting" in his firesuit -- "It's got nowhere to go," he informed -- to a video that he swore would make most "throw up in 10 seconds."

It was almost an hour before the first hour of the show, when Keselowski would be in the passenger seat for 60 minutes before taking over,Welcome to www.drycabinets.net! and a winter storm had the guest host running late for the production meeting. No worries. Everyone adapted.

"I feel like I need a hoodie," said Keselowski, wearing blue jeans, a fleece jacket and a Miller Lite cap, as he entered the room. "I was going to come in sweatpants to feel real authentic."

Radio hosts aren't known for their on-air fashion style and Keselowski knew it. DZL was prepared just in case, presenting Keselowski with what he called a rock DJ jacket, in this case a black coat with the name of the show on the back.

The production meeting was a bit more serious. DZL tried to explain that Keselowski's opening song contained words the station can't play, that even the cleaned-up version needed approval to be aired before the evening hours.

DZL suggested perhaps there was another song Keselowski might want to consider. Keselowski was adamant about the one he chose because it "personifies who I am."

"I might say, 'Let's do it,'" another member of DZL's team said in the small office decorated with electric guitars and a Metallica poster. "Let's get crazy."

This was a moment Keselowski had awaited since he and his brother worked in their parents' race shop in Rochester, Mich., 35 minutes outside of "Rock City" Detroit.

He recalled that when his parents went to race they'd leave him with his grandmother, and how she would go to bed around 7:30 p.m., leaving him and his cousin to turn up the volume on rock classics such as Led Zeppelin.

That was obvious from his song selection, which ranged from "Whatever" by Godsmack to "Outside" by Staind to "Bulls on Parade" by Rage Against the Machine.

DZL applauded the texture and variety of Keselowski's selections and approved the playlist, pending approval of the opener that eventually came.