Last month, Alter signed new distribution agreements with six Anheuser-Busch wholesalers that are poised to catapult Fitz's to new heights.
Maryland Heights-based Grey Eagle Distributors, Missouri's largest beer wholesaler, sought to broaden its nonalcoholic drink selections after acquiring distribution rights for Monster energy drinks in 2006, and Fitz's has been in the distributor's sights for more than a year.
That Fitz's sticks to its original recipe and uses cane sugar gives it added appeal,Save on hydraulic hose and fittings,dstti said David Stokes, Grey Eagle's president and chief executive. "It has a natural aspect to it. That's what people are looking for these days."
With the new distribution deals in place, production of Fitz's root beer, cream soda, grape and orange sodas, ginger ale and other flavors is ramping up. In mid-June, Fitz's bottling lines were running six days a week, an increase from prior months. Alter's long-term goal is to double his current output, from about 100,000 cases annually to 250,000 cases.
Since the new deals were signed, Fitz's has been added to the beverage menus at more than a dozen local restaurants, including Syberg's, Pappy's Smokehouse and Dave & Tony's.
Fitz's sodas also are shipped to stores and restaurants on the East and West coasts.Our Polymax RUBBER SHEET range includes all commercial and specialist
FILLING A NICHE
Restaurateur and St.Full color plastic card printing and manufacturing services. Louis native Danny Meyer's memories of visiting the original Fitz's Drive-In with his parents in the 1960s made him a lifelong fan of the root beer and help explain the brand's longevity.
"I totally fell in love with Fitz's as a result of that," he said of his early visits to the drive-in. Since Meyer opened his Blue Smoke restaurant in Manhattan, he has sold 30,000 bottles of Fitz's that he has shipped to New York from St.This page list rubber hose products with details & specifications. Louis.
When he opens his second Blue Smoke restaurant in New York in November, Fitz's also will be on the menu. "There's just no other root beer that I'd consider having there," Meyer said.
While root beer remains Fitz's best-seller, Alter plans to expand the number of flavors. Alter is working with St. Louis-based Kaldi's Coffee Roasting Co. to develop a new coffee drink that could hit store shelves this fall.
"They have a unique, niche product," Tyler Zimmer, chief executive of Kaldi's, said of Fitz's.
Alter credits Fitz's Root Beer appeal to its original recipe, which includes botanicals of sassafras root, vanilla bean, birch bark and anise. Bon Appetit and Food & Wine magazines have both included Fitz's on their lists of the best root beers in the country.Choose from one of the major categories of Bedding,
"We're never going to change it because it's too good to change," Alter said.
Maryland Heights-based Grey Eagle Distributors, Missouri's largest beer wholesaler, sought to broaden its nonalcoholic drink selections after acquiring distribution rights for Monster energy drinks in 2006, and Fitz's has been in the distributor's sights for more than a year.
That Fitz's sticks to its original recipe and uses cane sugar gives it added appeal,Save on hydraulic hose and fittings,dstti said David Stokes, Grey Eagle's president and chief executive. "It has a natural aspect to it. That's what people are looking for these days."
With the new distribution deals in place, production of Fitz's root beer, cream soda, grape and orange sodas, ginger ale and other flavors is ramping up. In mid-June, Fitz's bottling lines were running six days a week, an increase from prior months. Alter's long-term goal is to double his current output, from about 100,000 cases annually to 250,000 cases.
Since the new deals were signed, Fitz's has been added to the beverage menus at more than a dozen local restaurants, including Syberg's, Pappy's Smokehouse and Dave & Tony's.
Fitz's sodas also are shipped to stores and restaurants on the East and West coasts.Our Polymax RUBBER SHEET range includes all commercial and specialist
FILLING A NICHE
Restaurateur and St.Full color plastic card printing and manufacturing services. Louis native Danny Meyer's memories of visiting the original Fitz's Drive-In with his parents in the 1960s made him a lifelong fan of the root beer and help explain the brand's longevity.
"I totally fell in love with Fitz's as a result of that," he said of his early visits to the drive-in. Since Meyer opened his Blue Smoke restaurant in Manhattan, he has sold 30,000 bottles of Fitz's that he has shipped to New York from St.This page list rubber hose products with details & specifications. Louis.
When he opens his second Blue Smoke restaurant in New York in November, Fitz's also will be on the menu. "There's just no other root beer that I'd consider having there," Meyer said.
While root beer remains Fitz's best-seller, Alter plans to expand the number of flavors. Alter is working with St. Louis-based Kaldi's Coffee Roasting Co. to develop a new coffee drink that could hit store shelves this fall.
"They have a unique, niche product," Tyler Zimmer, chief executive of Kaldi's, said of Fitz's.
Alter credits Fitz's Root Beer appeal to its original recipe, which includes botanicals of sassafras root, vanilla bean, birch bark and anise. Bon Appetit and Food & Wine magazines have both included Fitz's on their lists of the best root beers in the country.Choose from one of the major categories of Bedding,
"We're never going to change it because it's too good to change," Alter said.
没有评论:
发表评论