More space. Higher visibility. More surrounding businesses.
As the founder and owner of Turtle Alley Chocolates, Inc., Hallie Baker had a number of reasons to move from the store’s previous site at 91 Washington St. to its new location at 42 Rogers St. in Gloucester. One that she just couldn’t say no to,Shop for oil painting and oil paintings for sale included:abstract oil paintings. however, was pointed out by her spouse, Graham Tutill.
“My husband put it best: It’s like the whole store is a candy case,” says Baker.
And for those who have walked by Turtle Alley since Baker and Co. moved in and opened up shop on March 27, it would be hard to argue with that sentiment. Much of the storefront is made up of a series of large windows; giving passersby a chance to see what sort of confections the chocolatier has to offer even from the street level.
In fact, whether it’s the windows out front acting as a display case, or the open production area where customers can watch employees create such unique candy items as the bacon peanut butter cup, spicy peanut butter cup and salted caramels .
“It’s definitely a bigger storefront,If you wish to use a third party payment gateway with your ecommerce solution please see a list of supported gateways. and the production space, which you can see now,The CenTrak rtls platform can address today's healthcare challenges and be used for future applications beyond asset tracking. is bigger,” says Baker. “It’s brighter in here. There’s space to shop, to move. It feels a little less cramped. We really grew out of that space.”
That Washington Street space was where the business got its start over 12 years ago. Eventually, Turtle Alley grew to include a second store in Salem,Welcome to the online guide for do-it-yourself Ceramic tile. a total of eight employees and a thriving shipping business. The expansion of the shipping business was what prompted the move from the 1,000-square-foot site on Washington to the 1,875-square-foot site on Rogers Street.
“The office in our Washington St. location was taken over by shipping, so that meant we had to have an office offsite,” explains Baker, a Rhode Island native who moved to Gloucester 25 years ago. “We had more people helping out, assembling shipments, so we’d been growing out of that space for some time. I had been keeping my eyes open for a couple of years when this opportunity availed itself.”
Baker had a hand in designing the layout of the store, and was able to account for a much larger area reserved for shipping her product around the country.
Just as important as the new layout was the new location. Rogers Street is home to numerous businesses and restaurants set against the backdrop of the working waterfront, which can draw both tourists and locals alike.
“We really never had a chance to cultivate walk-in business on Washington Street, and we’re getting tons of walk-ins now,” says Baker.What are the symptoms of Piles. “It’s not tourist season, but we’ve already had our fair share of tourists. We’re seeing folks who live in Gloucester, but never had the opportunity to visit us. And now it’s easier to get to, and easier to park. The access is easier all around. We’re seeing people who we never saw before who are local.”
Add in the loyal core of customers who have followed the business to its new location, and it’s clear that something special is going on at Turtle Alley. Yes, there’s no denying that handmade chocolates will have an allure all their own, but Baker refers to her staff as one of the keys to her success.
“We have some unique creations that are completely unique to us, but the product is one thing, and the experience is another,” she says. “The experience is a huge part of why people come back, too. I think we have a really nice balance of well-cared-for, well-made product, followed by really good service.”
As the founder and owner of Turtle Alley Chocolates, Inc., Hallie Baker had a number of reasons to move from the store’s previous site at 91 Washington St. to its new location at 42 Rogers St. in Gloucester. One that she just couldn’t say no to,Shop for oil painting and oil paintings for sale included:abstract oil paintings. however, was pointed out by her spouse, Graham Tutill.
“My husband put it best: It’s like the whole store is a candy case,” says Baker.
And for those who have walked by Turtle Alley since Baker and Co. moved in and opened up shop on March 27, it would be hard to argue with that sentiment. Much of the storefront is made up of a series of large windows; giving passersby a chance to see what sort of confections the chocolatier has to offer even from the street level.
In fact, whether it’s the windows out front acting as a display case, or the open production area where customers can watch employees create such unique candy items as the bacon peanut butter cup, spicy peanut butter cup and salted caramels .
“It’s definitely a bigger storefront,If you wish to use a third party payment gateway with your ecommerce solution please see a list of supported gateways. and the production space, which you can see now,The CenTrak rtls platform can address today's healthcare challenges and be used for future applications beyond asset tracking. is bigger,” says Baker. “It’s brighter in here. There’s space to shop, to move. It feels a little less cramped. We really grew out of that space.”
That Washington Street space was where the business got its start over 12 years ago. Eventually, Turtle Alley grew to include a second store in Salem,Welcome to the online guide for do-it-yourself Ceramic tile. a total of eight employees and a thriving shipping business. The expansion of the shipping business was what prompted the move from the 1,000-square-foot site on Washington to the 1,875-square-foot site on Rogers Street.
“The office in our Washington St. location was taken over by shipping, so that meant we had to have an office offsite,” explains Baker, a Rhode Island native who moved to Gloucester 25 years ago. “We had more people helping out, assembling shipments, so we’d been growing out of that space for some time. I had been keeping my eyes open for a couple of years when this opportunity availed itself.”
Baker had a hand in designing the layout of the store, and was able to account for a much larger area reserved for shipping her product around the country.
Just as important as the new layout was the new location. Rogers Street is home to numerous businesses and restaurants set against the backdrop of the working waterfront, which can draw both tourists and locals alike.
“We really never had a chance to cultivate walk-in business on Washington Street, and we’re getting tons of walk-ins now,” says Baker.What are the symptoms of Piles. “It’s not tourist season, but we’ve already had our fair share of tourists. We’re seeing folks who live in Gloucester, but never had the opportunity to visit us. And now it’s easier to get to, and easier to park. The access is easier all around. We’re seeing people who we never saw before who are local.”
Add in the loyal core of customers who have followed the business to its new location, and it’s clear that something special is going on at Turtle Alley. Yes, there’s no denying that handmade chocolates will have an allure all their own, but Baker refers to her staff as one of the keys to her success.
“We have some unique creations that are completely unique to us, but the product is one thing, and the experience is another,” she says. “The experience is a huge part of why people come back, too. I think we have a really nice balance of well-cared-for, well-made product, followed by really good service.”
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